InVue 新闻

 
02.6.18

Mobile Point of Sale capabilities are helping to reshape the checkout experience.

自从沙龙老板詹姆斯·里蒂(James Ritty)于1879年发明了收银机以阻止其雇员赚取利润以来,检查客户的购买都遵循相同的基本模型。无论结帐是在商店的前面,后面还是侧面,这都是购物者离开商店之前的最后一站。大型商店和大型市场可能会根据商店的布局在特定部门(例如珠宝,客户服务,体育用品,硬件等)中战略性地放置收银机。

几乎在所有情况下,结帐通道都是为零售商而非客户的方便设置的。除了充当袋,剪刀,文书工作和员工饮品的存储设施之外,它们还(至少在许多零售商的心目中)发挥了作用,成为购物者遍及整个商店的旅程的最终目的地。但这正在改变。

Although the concept of a checkout lane has remained largely intact over the years, even as cash registers have evolved from Ritty’s Incorruptible Cashier to today’s networked point-of-sale systems, they’re beginning to show their age. Shoppers are demanding a better in store experience, and those lanes just aren’t doing the job.

根据由图像技术公司Digimarc委托哈里斯·波尔(Harris Poll)于2015年在线进行的一项研究,绝大多数美国人(88%)希望他们的商店结账体验更快。总计50%的受访者将结帐速度慢和排队时间长视为最不满。 Digimarc首席市场官Larry Logan在发布民意调查结果时说:“结账是零售商给购物者留下积极印象的最后机会。” “让客户忍受漫长的等待过程并为他们的订单付款可能会破坏原本令人愉悦的购物体验。”

Other disappointing features about the checkout process is a lack of quality human interaction and perceived gratitude. A majority of respondents to the Harris poll—61 percent—felt that clerks focused more on scanning items and less on finding out if they’re satisfied.

With the addition of new technology, retailers now have an opportunity to address those customer concerns, reshape the checkout experience and increase same store sales in the process.

这些渠道之一是最大限度地提高平板电脑的移动性。借助正确的解决方案,平板电脑可以作为支架安装在支架上。平板电脑POS系统或作为供客户填写调查,注册和访问忠诚度计划,填写信贷申请并在商店目录中查找商品。连接到企业数据库后,信息亭可用于查看物品是否在附近位置有库存或是否要运送到购物者的家中。将平板电脑与支付设备结合使用,平板电脑可用于将典型的“无尽通道”功能转换为交易,允许客户订购商品并付款,而无需排队。

“Retail space is valuable and is limited preventing store owners from having every size and every color on the shelf. A tablet based kiosk solution that supports endless aisle type applications and the ability to enable a business’s omnichannel fulfilment goals is critical to a business’s profitability” said Jim Sankey, CEO of Charlotte, N.C.-based InVue, a global provider of innovative sales enablement and security solutions for retailers and commercial retail businesses.

“Using a tablet as a mobile, interactive sales tool prevents that customer from leaving and going to your competition, or worse yet, using their phone while in your store to buy the same product on a competitor’s website.”

As retailers seek ways to remain relevant in an era of e-commerce and mobile commerce, one of the ways they can differentiate themselves is via the customer experience. Econsultancy’s 2017 Digital Trends Report, published in association with Adobe, calls this the “experience economy.”

报告说,客户体验被认为是组织与竞争对手区分开来的主要方式。对该报告进行调查的受访者绝大多数表示,客户体验是他们最激动人心的机会。虽然平板电脑亭有助于重塑客户体验,他们的真正价值并不是来自作为固定设备的客户。取而代之的是,通过从平板电脑上卸下平板电脑并将其用作辅助销售工具的能力,该价值得到了极大的提高。

“在店内技术中增加移动功能将交互式客户体验带给人际客户体验,这将增加
商店交易,”桑基说。 InVue的产品包括平板电脑POS系统,具有3轴查看功能,可选的移动POS设备集成和USB 2.0端口,用于增加诸如读卡器和扫描枪之类的外围设备。借助软件控制和快速的平板电脑对接技术,可以进行审核和无限移动。这平板电脑POS系统为集成的平板电脑和移动POS设备提供电源和安全性,可容纳8英寸至13英寸的平板电脑。

“Mobility enables customer interactive applications to become technical sales tools,” Sankey said. “These tools enable store associates to build value around the product, your store brand and provide an improved customer experience driving increased profitability around each sale.”

这使合作伙伴可以在为客户做出决策时捕获销售。在排队等候并导致您失去销售机会时,您没有机会放弃购物车。所有这些都在改善客户体验的同时使他们想要回来。

Along with creating new opportunities and new ways of interacting with customers inside the story, the mobility features of a tablet kiosk solution offer new opportunities
outside the store as well.

移动应用程序使体验可以在商店或餐厅内部或外部发生。为了使支付设备可以与平板电脑一起移动,销售工具可以是桌子端,桌边或在远程特殊事件中。这样一来,您就可以使用商店中相同的安全付款进行移动支付了。您正在通过期望的付款安全性来改善客户体验,并扩大忠诚度计划的使用范围。

“The ability to participate in those events to enable that customer experience is an important part of remaining competitive,” Skip Hinshaw, Vice President of Commerical said. “I’ve now gone from a brick-and-mortar location to a situation where I can literally carry my store around with me in my hand.”

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